GrayMatter announced the selection of its Car Park Revenue Management(CPRM) solution by Swedavia AB, a notable addition to its portfolio of marquee clients. The solution is intended to provide automated system that recommends optimal pricing for airport car parks as well as to provision reports for monitoring and decision-making.

The engagement shall cover the car parks of both Stockholm Arlanda Airport and Göteborg Landvetter Airport. Stockholm Arlanda Airport has approx.16 000 spaces across 15 car parks while Göteborg Landvetter Airport has approx. 9000spaces across 7 car parks.

Ms. Eva-Lena Söderberg, ManagerB2C Product & Pricing, Parking and Entry, Swedavia AB stated “We are excited with the promise of an automated system that would enable smarter pricing and stronger decision support. I have used similar revenue management systems for hotels and looking forward to seeing GrayMatter’s CPRM in action for our airports”.

Ms. Vita Andrews, Head of Parking, Parking & Entry, Swedavia AB, stated “I am glad that we have embarked on this engagement with GrayMatter. I am expecting that the CPRM system would enable much more accurate pricing in response to dynamic changes in factors affecting car park occupancy”.

Mr. Vikas Gupta, CEO, GrayMatter said “We are glad to associate with Swedavia for this engagement. We are positive that the CPRM system shall deliver significant business value to Swedavia“.